How To Find Sticker Price Of Car

Finding the sticker price of a car, also known as the Manufacturer's Suggested Retail Price (MSRP), is the first crucial step in the car buying process. It's the price the manufacturer recommends the dealer sell the car for, and understanding it allows you to negotiate effectively and avoid overpaying. This article will guide you through how to find the sticker price, why it's important, and how to use that information to your advantage.

Why Knowing the Sticker Price Matters

Knowing the sticker price is more than just knowing a number; it's about empowering yourself as a consumer. Here's why it's so important:

• Negotiation Starting Point: The sticker price is the dealer's starting point, not yours. Knowing it allows you to negotiate downwards, aiming for a price closer to the dealer's actual cost.
• Avoid Overpaying: Dealers may try to mark up prices, especially on in-demand vehicles. The sticker price gives you a benchmark to ensure you're not being taken advantage of.
• Understanding Included Features: The sticker price details all the standard features and options included in the vehicle's price. This helps you understand what you're paying for.
• Comparing Apples to Apples: When comparing different vehicles, knowing the sticker price allows you to compare models and trims accurately.
• Informed Decision-Making: Arming yourself with information empowers you to make a confident and well-informed decision about your car purchase.

How to Find the Sticker Price

There are several reliable ways to find the sticker price of a new car:

1. The Dealership (The Obvious Route)

The most straightforward way is to simply visit a dealership and look at the window sticker displayed on the car itself. This sticker is legally required to be prominently displayed and must include the MSRP, standard equipment, optional features and their prices, and fuel economy information.

Pros:

• Direct and readily available (if the car is on the lot).
• Provides a complete breakdown of features and options.
• Includes legally mandated information.

Cons:

• Requires visiting a dealership.
• Might feel pressured by salespeople.
• Only shows the price for the exact configuration on that specific car.

2. Manufacturer's Website

Most car manufacturers have configurators on their websites. These tools allow you to build your desired vehicle, choosing the trim level, options, and accessories you want. As you customize the car, the website will dynamically update the MSRP, providing you with an accurate sticker price for your specific build.

Pros:

• Convenient and accessible from anywhere.
• Allows you to explore different configurations and see how they affect the price.
• Provides detailed information about features and options.

Cons:

• May not reflect local incentives or dealer discounts.
• Doesn't show the price of vehicles already in stock.

3. Online Car Buying Websites

Websites like Edmunds, Kelley Blue Book (KBB), and TrueCar offer valuable resources for finding car prices. They often provide MSRP information, invoice prices (what the dealer pays), and average transaction prices in your area.

Pros:

• Provides a broader range of pricing information, including invoice prices and market values.
• Offers vehicle reviews and comparisons.
• May provide price quotes from local dealers.

Cons:

• The accuracy of transaction prices can vary.
• Price quotes may require sharing your contact information.

4. Car Buying Services

Consider using a car buying service. These services often have established relationships with dealerships and can negotiate prices on your behalf. They typically have access to MSRP and dealer invoice information.

Pros:

• Saves you time and effort.
• Potential for significant price savings.
• Expert negotiation skills.

Cons:

• Typically involves a fee.
• Requires trusting the service to act in your best interest.

Real-World Owner Experiences

Many car buyers share their experiences online, offering valuable insights into the car buying process. Reading forums and reviews can provide a realistic understanding of how sticker price negotiations typically play out.

Example 1: "I went to the dealership knowing the MSRP from the manufacturer's website. The dealer initially tried to add a 'market adjustment' fee, but I politely declined and eventually negotiated them down to the sticker price."

Example 2: "Using an online car buying service saved me thousands! They negotiated a price well below the sticker price and handled all the paperwork."

Example 3: "I used Kelley Blue Book to get an idea of the fair market value and then used that information to negotiate a great price on my new car. Knowing the MSRP was essential to this."

These anecdotes illustrate the power of knowing the sticker price and using it as a foundation for negotiation. It levels the playing field and allows you to approach the car buying process with confidence.

Frequently Asked Questions (FAQs)

Q: What's the difference between MSRP and invoice price?

A: The MSRP (Manufacturer's Suggested Retail Price), or sticker price, is the price the manufacturer recommends the dealer sell the car for. The invoice price is what the dealer pays the manufacturer for the car. Keep in mind that the invoice price isn't the dealer's true cost, as they often receive incentives and rebates.

Q: Is it possible to buy a car for less than the sticker price?

A: Absolutely! In most cases, it's expected to negotiate a price below the MSRP. The amount you can negotiate depends on factors like the popularity of the car, the time of year, and the dealer's inventory.

Q: Should I always aim to pay less than the invoice price?

A: While aiming for a price below invoice is ideal, it's not always realistic. Market conditions, demand for the vehicle, and dealer incentives all play a role. Researching average transaction prices in your area is a good way to gauge what's achievable.

Q: What are some common dealer add-ons I should be aware of?

A: Be wary of dealer add-ons like paint protection, fabric protection, and extended warranties. These are often overpriced and can be negotiated or declined altogether. Always review the final price carefully before signing any paperwork.

Q: How does the time of year affect car prices?

A: Dealers often offer better deals at the end of the month, quarter, or year to meet sales quotas. Black Friday and holiday sales events can also present opportunities for savings. New models typically arrive in the fall, so dealers may be more motivated to clear out older inventory during this time.

By understanding how to find the sticker price and using it strategically, you can navigate the car buying process with confidence and secure a fair deal on your next vehicle.